It is important for us to assume nothing. Just because it has been that way before doesn't mean it's correct. We spend a large part of our projects questioning everything and watching what consumers actually do (not what they tell you which is often contradictory). The outcomes are small insights that build into a larger product story that can flow through the product, packaging, brand and company. This forms the spine of our product/brand strategy and development.
100 ideas in an hour...why not!! This is totally feasible with our proven brainstorming and ideation techniques that help us find innovative solutions to complex problems, quickly and efficiently. Then we have a solid platform to launch our concepts off.

To us the pen is mightier than the keyboard, and the quickest way to release an abundance of ideas is a quick sketch on the back of a paper napkin. And if paper isn't doing it we'll get stuck into foam and card to sculpt our ideas into reality. 
You cannot design in a vacuum. We understand design for manufacture and this shows as all our team are trained to develop a product from a sketch to manufacture data, and this ensures we maintain design intent and integrity right through the development process. When we present a concept we know can deliver it, this is very important to us and our clients. As we develop products we continually consider manufacture, assembly, part count and cost to ensure we can deliver on budget.
We like to talk, and liaising with suppliers on a regular basis has meant we have built up great working relationships and affiliations of vital 3rd party expertise that means we can deliver projects with confidence and accuracy.
We often consider manufacture at the very germination of an idea, this way we can move through the design process with assurance that our product is viable and meets all the criteria laid out from the brief.