Illamasqua is the product of a heady mix of influences; from its roots in the dark and illicit 1920s Berlin club scene, to a rich heritage in the manufacture of make-up for film and theatre, to inspiration taken from members of the ‘alternative scenes’ for whom self-expression is paramount, to the ‘night-time diva’ on the high street who explores her alter ego on a night-out.

A night-time make-up that empowers women and men to explore their alter egos, Illamasqua encourages self-expression and champions individuality.

Curventa created a 3D visual language for the brand, building upon the rich heritage of the make-up manufacturers and their consumers. The end result is a confident, mature, premium line-up that extends into several ‘alter-egos’ whilst maintaining the brand values and promise.

Curventa provided a full product development service from hand sketches to final production information whilst continually ensuring a smooth path to manufacture with quality data.

Illamasqua launches exclusively in Selfridges Oxford Street on the first of November 2008.

www.illamasqua.com