Atom is a feature-rich training aid that provides home enthusiasts and professionals alike the chance to move at 100mph in their own living room. ‘Atom’ is crafted as a response to a deeper understanding of athletes, their pressures, requirements and aspirations.


The design story 
Setting the scene: We believe disruptive design can only come from a deeper understanding of our brands, their market and, most importantly, users. We take time to create research programmes that explore the real-world pressures and aspirations of users, giving us a solid building block to design up from and enables us to create truly disruptive products.

With the help of world class athletes, brands and enthusiasts, we were able to provide a clear development road-map that would outline category-defining product that would continue to engage users. 

Insight based research pack
Initial hand sketch sessions
Crafting an outcome - We pride ourselves in our ability to craft design from the eyes of the user, often using hand techniques to explore form and function until we provide a design that embodies their needs, in this case giving users as much a statement of performance and speed as a tool that would enhance technique. Atom was designed from an ambition to bring the track indoors, making the world’s most realistic and uncompromising ride available at home.

Sketch exploration
Final concept sketch line up
Crafting form
Exploring design details
Engineering development - Curventa worked with in-house teams and world leading manufacturers every step of the way to ensure a world-class outcome was achieved, providing engineering solutions that could uphold the user expectations. We often work with in-house teams and manufacturers and proactively encourage new lines of thinking in order to provide disruptive products that resonate with users. ​​​​​​​
Engineering evaluation
3D modelling
Ergonomic study and assessment




Press and coverage 
Unveiling Atom at 'The Bike Show 2017' NEC Birmingham 
Adrian Bennett - Managing Director - Curventa

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